The merger of PAC 2000A Conad (Umbria, Lazio, Campania 

& Calabria) and the island cooperative (Sicily) was not just 

a corporate event; it was a profound joining of forces that transcended geographical boundaries. Our purpose was to visually honor this unification, breathing life into the cooperative's commitment to growth and unity, while paying homage to its diverse origins.

The Problem

As the largest cooperative in the Conad consortium, PAC 2000A Conad needed a graphic embodiment of its merger that would resonate across diverse regions.

The challenge lay in manifesting this unity visually, weaving together the threads of five distinct regions into a single narrative that spoke to the cooperative's rich heritage and shared future.

The Solution

Our team conceptualized a series of four proposals that became bridges between regions and past to future. The chosen proposal intricately mapped out Italy's outline, highlighting the five regions that PAC 2000A Conad served. These regions were united along a single path, symbolizing the cooperative's journey towards a common purpose.

Although the project's direction shifted after these initial proposals, they remain an artistic testament to our dedication in visualizing significant moments. The map represented not just regions, but the cooperative's spirit of unity that traversed borders.

The map's path became a metaphorical thread that wove through the diversity of Umbria, Lazio, Campania, Calabria, and Sicily.

This visual narrative celebrated the cooperative's past while illuminating its new direction, underpinned by collaboration, growth, and shared aspirations.