Inspired by the gripping narrative of the South Korean TV series "Squid Game", my purpose was to encapsulate a pivotal moment – the iconic "Red light, Green light" episode – in a visual masterpiece. Through this poster, I aimed to pay homage to the show's intensity and captivate viewers, drawing them into the very essence of the series.

The Problem

Translating the intense emotion and intricate symbolism of "Squid Game" into a single poster was the challenge at hand.

The task was to capture the essence of the doll from the "Red light, Green light" episode and distill the series' underlying themes into a visual composition that resonated with fans and newcomers alike.

The Solution

The solution emerged as a meticulously designed illustration that brought the doll to life. Executed with intricate black and thin outlines, the illustration evoked the attention to detail that the series commands. The doll, the embodiment of the game's tension, took center stage against a fuchsia background, creating a striking visual contrast with her yellow dress – an emblem of her haunting presence.

To enrich the poster's narrative, a pattern composed of a square, triangle, and circle – symbols synonymous with the series – adorned the background. This subtle yet potent visual nod encapsulated the show's intricate web of games and decisions that its characters navigated.

Logo Redesign and Typography

As part of the poster creation, I undertook a strategic redesign of the original Squid Game logo (오징어 게임).
The goal was to enhance legibility, geometric balance, and cultural resonance while addressing challenges in the original's readability and clutter. By adopting a disciplined geometric style and integrating the series' core symbols – the square, triangle, and circle – I crafted a logo that aligns with the show's context, appealing to both Korean and global audiences.

OLD VERSION

Upon careful consideration and consultation with Korean speakers, I identified certain challenges in the original logo's readability and overall visual clutter.

NEW VERSION

In response, I embarked on a comprehensive redesign that adhered to the principles of simplicity, geometry, and cultural symbolism.