When confronted with the task of creating Sundial, 

a visionary travel agency/website hybrid, I recognized the need to not only carve a unique identity but also disrupt a market saturated with a select few dominant players. 

After reviewing the brief, I embarked on this project driven 

by the challenge to craft a standout brand and establish a harmonious blend of digital convenience and personal touch.

The Problem

The travel industry's landscape was dominated by a handful of brands, leaving little room for new entrants.

My task was to create an impactful logo and brand identity that would set Sundial apart from the competition, while bridging the gap between the convenience of online platforms and the warmth of a traditional agency.

The Solution

To overcome this challenge, I conceptualized a multifaceted logo that would embody Sundial's essence. I designed a world with an airplane and its trail encapsulating the letter "S," symbolizing both globe-trotting adventures and the brand's name.

This intricate design served a dual purpose: it visually communicated the company's identity and formed a recognizable symbol that could stand on its own.

Helvetica Neue LT Std 65 Medium

I chose the Helvetica Neue LT Std - 65 Medium font, slightly rounded at the corners. This choice blended modernity with approachability, aligning with Sundial's aim to merge digital ease with personal connection.

The color palette was a deliberate choice to resonate with both adventure and innovation. The blue evokes the endless skies and the boundless possibilities of travel. The vibrant fluorescent green symbolizes growth, freshness, and the company's commitment to sustainability.